|
Energy
Segment Capabilities
At
The Rickinson Group, we believe that the most effective
strategies and tactics are developed based on sound market
intelligence and insights. We have extensive market research
experience, as well as an understanding of the unique challenges
faced by organizations in the energy and energy services markets.
 The
energy segment continues to evolve. In this era of uncertainty
and consolidation, it is more important than ever for providers
of energy and related products and services to understand
their customers, and to leverage the value of their brand.
Whether you are seeking to enter new markets or to solidify
your position in existing markets, to achieve your business
objectives requires developing and implementing innovative,
yet practical, business strategies and tactics.
Our
experience encompasses product development, communications,
customer satisfaction management, and public policy issues
related to the energy and energy services market. Examples
of projects we have done for our energy and energy services
clients include:
A study among utility decision-makers regarding the image
of
automated meter reading and power quality equipment, including
selection criteria and decision processes, for an equipment
reseller.
A study among residential, small business and C/I customers
to
measure satisfaction with their energy provider, to identify
the
drivers of satisfaction, and to identify company strengths
and
weaknesses.
A study to assess residential customer interest in bundled
energy
and energy-related services for an energy services provider.
A study to assess utility interest in diversification for
a trade
organization.
A study to measure the effectiveness of a communications
campaign designed to raise awareness of customer choice programs
for an energy provider.
|
