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Market Research Services

The Rickinson Group is proficient with a wide range of information-gathering techniques, from traditional qualitative research to the latest advancements in Internet-based research. Our strength is to glean the insights through analysis and interpretation of the data—from raw data to useful marketing intelligence. Then, we translate the marketing intelligence into strategies for implementation.

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Our Research Specialties

Customer loyalty
Customer satisfaction management
Market segmentation
Competitive positioning
Communications and advertising
Product opportunity identification
web-site testing
Product development
Brand equity, image, and
positioning
Qualitative research



The Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751

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The Rickinson Group
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