| Qualitative
Research If
your research objectives are exploratory in nature—to evaluate new ideas
or concepts, understand customer perceptions, values and unmet needs, or pinpoint
impediments to success—qualitative research can help.
Traditionally, qualitative research has been viewed as a prelude to quantitative
research. At The Rickinson Group, we adhere to this belief, but we also
promote qualitative research as a valuable resource to answer the WHY of quantitative
research findings. Our
qualitative experience spans both business-to-business and consumer audiences,
as well as internal company or organization audiences. The techniques we apply
include:
We
provide targeted recruiting to help you identify and recruit
the right respondents. Our moderating is creative, energized,
and resourceful. We incorporate the use of brainstorming aids
and tools to help respondents visualize, communicate, and
capture ideas and concepts. These tools include mapping,
drawing, scaling, and association and ideation.
Comparative tools provide a unique set of exercises
to better understand the strengths and weaknesses of competitors.
Causation tools delve into the cause and effect of
participant decision-making processes.
Contact
us to see how we can customize a qualitative research
plan to meet your business objectives.
The
Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751
©
Copyright 2001
The Rickinson Group
All Rights Reserved
| 
Focus groups.