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Health
Care Segment Capabilities
At
The Rickinson Group, we believe that the most effective strategies
and tactics are developed based on sound market intelligence
and insights. We have extensive market research experience,
as well as an understanding of the unique challenges faced
by organizations in the healthcare market.
 The
healthcare segment continues to evolve. Increasing pressures
to manage costs, along with technological and biomedical discoveries
are driving many of these changes. In this era of increased
competition and change, it is imperative those companies involved
in the delivery of healthcare, be they providers, physician
groups, manufacturers or insurers, stay abreast of these changes
and leverage their corporate strengths. Whether you are seeking
to enter new markets, launch a new product or service, or
introduce a new marketing campaign, to achieve your business
objectives requires developing and implementing innovative,
yet practical, business strategies and tactics.
Our
experience encompasses product development, marketing communications,
sales planning and management, and habits and practices studies
related to the healthcare market. Examples of projects we
have done for our healthcare clients include:
A study to understand the dimensions of brand image of a medical
consumables company vis a vis its competition
among clinical users
and purchasing managers.
A study to understand current practice among economic and
clinical
decision-makers for a medical device manufacturer.
A study among physicians to solicit reaction to a change in
sales
strategy for a pharmaceutical firm.
A study to explore the business aspects of a particular specialty
practice for a medical device manufacturer.
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