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Product
Development and Launch
"Innovation
is a key to gaining competitive advantage . . . To gain
competitive advantage, the focus of innovation must be
on developing new-to-the-world or new-to-the-market products
that provide consumers with totally new perceived benefits."
Thomas Kuczmarski, Innovation |
If
your goal is to achieve competitive advantage through the
development of new products and services, The Rickinson
Group's New Product Development Consulting Services can
help. We provide innovative and creative research and consulting
services for each stage in the product development process.
No one can guarantee that your product will succeed, but the
use of effective and appropriate research tools, techniques,
and analysis throughout the development process can help to
increase the chances of product success.
Our
product development and launch services include:
Process design—development, adaptation, and
implementation of stage-gate processes in your
organization—processes that allows you to allocate
corporate resources efficiently, reduce time-to-
market and improve new product success rates.
Idea generation—brainstorming
sessions designed to
elicit creative and innovative new
product ideas from
employees, customers, or key trade
allies.
Business case development—thorough
and
exhaustive analysis
of the market for new products
and services—the
target market, concept description,
customer needs assessment,
competitive frame and
potential response, market
share estimates, and
financial projections.
Market entry strategy development—competitive
positioning, market entry timing,
scale and approach,
identification, and recommendations
for internal and
external infrastructure issues.
Product launch—management
of advertising,
promotions and sales collateral
materials development,
sales
training support,
customer care issues
management,
and
product tracking
and monitoring.
Contact
us to learn more about our product development consulting
services.
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The
Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751
©
Copyright 2001
The Rickinson Group
All Rights Reserved
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