Market Planning

Market Planning

Whether you need a plan for a new business venture or an existing business or product line, we can prepare a plan that helps leverage the opportunities and optimize your resources.

Our approach to planning includes the following components:

Develop a clear understanding of your
business objectives and organizational
needs. Conduct a thorough situation audit, including a SWOT analysis. This includes a comprehensive investigation of external
and internal factors that may influence
your business success.

Develop realistic, quantifiable, and
measurable business or marketing goals
and objectives that capitalize on your
strengths and exploit opportunities.

Develop specific marketing strategies that help you achieve your
objectives.

Provide detailed implementation or tactical plans. For product or
marketing plans, our plans include the definition of the target
market, product positioning, pricing, channels of distribution, and
promotional strategy.

Develop performance monitoring and evaluation processes and
feedback mechanisms.

The Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751