Advertising and Marketing Communications

Advertising and
Marketing Communications

Understanding consumer motivations behind purchasing behavior is critical to any effective marketing or communications strategy. The Rickinson Group applies innovative research techniques that garner valuable market intelligence so you can develop the most effective positioning for your companies' product or service.

Business People Shaking Hand Consumer Motivation

Without understanding consumer needs and expectations it is relatively impossible to position products and services optimally. One key element to an effective positioning strategy is to promote the appropriate features and benefits to the appropriate target audiences.

Through sophisticated analytical techniques or creative qualitative tools, The Rickinson Group can identify niche and target markets, and the key features and benefits desired by these market segments. The end result—the research findings can be translated into effective positioning strategies.

Brand Equity

An additional element of solid positioning is leveraging brand equity. The Rickinson Group can help you identify your brand's strengths and weaknesses and provide recommendations on integrating those strengths into elements of your positioning strategy. Recommendations are provided on countering any perceived weaknesses in the brand.

Communications Effectiveness

We have the capabilities to both test and evaluate the effectiveness of advertising in meeting communication objectives. Research techniques are employed to evaluate your marketing message on message comprehension, appeal and likeability, believability, impact and persuasiveness. By identifying weak elements, it is possible to utilize customer feedback to optimize communications.

Contact The Rickinson Group for more information about marketing and advertising communications.

The Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751