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Communications
and Technology
Segment Capabilities
At
The Rickinson Group, we believe that the most effective
strategies and tactics are developed based on sound market
intelligence and insights. We have extensive market research
experience, as well as an understanding of the unique challenges
faced by organizations in the communications and technology
markets.
 Advancements
in the communications and technology market continue to drive
fundamental changes in our society. In these times of rapid
technological change, it is often difficult to keep up with
the growing demands, or identify the unmet needs, of consumers
and businesses for telecommunications and information technology-based
products and services. As providers of communications and
information technology, it is more important than ever to
understand customers, and to leverage the opportunities that
exist. Whether you are seeking to enter new markets or to
solidify your position in existing markets, to achieve your
business objectives requires developing and implementing innovative,
yet practical, business strategies and tactics.
Our
experience encompasses product development, marketing and
Internet communications, customer satisfaction management,
sales planning and management, and brand image and equity
studies related to the communications and technology market.
Examples of projects we have done for our communications and
technology clients include:
A study to explore and evaluate the potential for high speed
Internet service via a range of platforms for home offices
and small
businesses.
A hands-on usability test of consumers' ability to navigate
and
perform specified Internet-enabled customer service functions
via
the company's web-site.
A study to determine consumer Internet habits, practices and
usage, as well as preferences for content from their ISP.
A study to measure subscriber satisfaction with satellite
television
service and programming for a reseller.
A study to determine the overall level of interest among selected
target markets in turnkey e-business services (technology
and
infrastructure) for a trade organization.
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