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| Marketing
Communications
No
company, product, or service offering can be truly successful
in the marketplace until it is correctly positioned against
all competitive offers. We are skilled at developing positioning
strategies built upon solid market intelligence and sound
customer research. Our experience encompasses both consumer
and business-to-business markets. Our capabilities include:
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 Marketing
communications
planning.
Positioning strategy
development.
Management and coordination
of
design and production,
management
for direct mail,
newsletters,
telemarketing,
sales
collateral, and trade show
exhibits.
Copywriting.
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Advertising and communications research, including positioning
research, concept testing, and advertising tracking and
effectiveness.
The
Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751
©
Copyright 2001
The Rickinson Group
All Rights Reserved
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